We will explore your storytelling needs in detail, together. Then we’ll provide you with a budget and schedule estimate.
Among the topics we'll discuss at this stage of the process are the video’s purpose, message, target audience and desired outcomes.
Following our discussion, JoLondon will present an estimate and production contract. Once approved, we move into the pre-production phase of the project.
Laying the right groundwork is essential to developing a great video. Working in close consultation with you, we will:
• Develop production schedule
• Refine the video concept
• Decide the style and vibe (look and feel)
• Write the script
• Storyboard video
• Gather all production elements: branding (colors, logos, taglines), pre-produced video (frequently referred to as b-roll, which JoLondon will source from commercial stock houses), photos, stills, etc.
• Cast voice talent or actors, if needed
Prior to moving on to production, you will have a chance to review a creative brief, which summarizes our discussions up to this point.
Now we have the road map (creative brief) we developed in pre-production, it’s time to move into the production phase.
For a live production, this means camera set up, directing talent, sound engineering, designing lighting and filming a great video.
For a production relying on existing assets (b-roll), we can move directly into post production.
Your story begins to take shape as JoLondon puts all the pieces together. In this phase of the process, your producer will:
• Edit the video to refine content and apply color corrections as necessary
• Edit the audio and add music and voiceovers, if part of the project
• Create graphics
You’ll then have an opportunity to see the first draft, referred to as the RoughCut.
The purpose of the first RoughCut is to establish the storyline, so it will contain only the selected footage, assembled in order. No music, graphics or animation is applied to this version.
We will send you each subsequent version for preview, approval and sign-off, until we have a final version, known as the Final Cut.
Once you have signed off on the Final Cut, JoLondon will create high quality electronic files that can be used for a variety of formats (web, trade shows or broadcast television).
We can help you take your project from dream to reality.
Let’s get started!
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